A shop celebrating the world of craft beer is slated to open on Tulane Avenue this fall.
Owners Jason Paulin and Patrick Brown shared plans for the store, Craft Beer Reserve, LLC, with neighbors at the Mid-City Neighborhood Organization meeting on Monday.
The store will be located at 3939 Tulane Avenue, inside the former Liberty Bank building.
According to Brown, the idea of the store is a shop for beer similar to wine shops.
“The concept was to create a store similar to Pearl Wine Company, Martin Wine Cellar, Bacchanal, Swirl,” Brown said. “There’s tons of stores that already exist that cater to wine and we wanted the craft beer that is emerging throughout the country to be represented.”
Brown said the store will focus on carrying beers from local breweries such as Abita, Lazy Magnolia and NOLA Brewing Company instead of common brands.
“We’re not going to be carrying anything Bud Light, Coors Lite, Miller Lite,” Brown said. “There is no need for us to carry that when you can get it from every other store on the planet.”
According to Brown, merchandise such as glassware, T-shirts, and cookbooks will be available in the store, and beer classes will also be offered.
“We’re also going to be doing some beer 101 classes, beer pairings. Ideally we’ll be able to do small tastings, private courses and classes so that everybody can learn about not only the breweries but also the history as well as the styles of beer and pointing people to something that they haven’t experienced before,” Brown said.
According to Brown, the store will also have a mix-and-match section for customers to create their own six-pack.
Brown said that the store would most likely be open from 11 a.m. to 7 p.m. 7 days a week.
According to Paulin, he does not want the store to be confused with a bar.
“We don’t to run anything that resembles a bar,” Paulin said. “We want to be upscale retail, which is why during the week we’ll be closing at 7 and on the weekends we may open a little earlier for game day but certainly shut down a little earlier.”
Paulin also said that no tobacco products, canned foods, or individual bottles of beer will be sold in the store either.
“We are not a traditional liquor store, convenience store,” Paulin said.
According to Paulin, local breweries are looking forward to the store opening.
“We met with a lot of the local breweries. They are excited with the idea of selling their merchandise to us. This gives them that added visibility,” Paulin said.
According to Paulin, there will be on-site parking in the back of the building. He said that there is also a plan to add extra lighting and security cameras.
“We want to make the area a safer place and make it feel safer for our customers,” Paulin said.
Paulin said that the store is set to be discussed by city government later this month and hopes to open the store in November.
“We feel this is something that will add to Mid-City and to New Orleans and eventually our state,” Paulin said.